There will continue to be muted volume growth over the forecast period, as the high sugar content of many other hot drinks sees some consumers cut down on consumption. In addition, malt-based drinks will be the weaker performer, as the product area is highly mature, and there is little room for further growth.
Consumers are becoming more health-conscious, leading to a demand for other hot drinks that offer nutritional benefits. Brands that emphasize natural ingredients, reduced sugar content, and added vitamins or minerals will perform better over the forecast period.
There will be growth in e-commerce, though from a low base. More consumers will make online purchases, due to the convenience and variety available online.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsThis report originates from Passport, our Other Hot Drinks research and analysis database.
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