The outlook for other hot drinks is likely to remain constrained by the limited pace of innovation and rising competition from healthier beverage categories. Tea, in particular, is expected to pose a significant challenge as it continues to gain traction with new product launches and diverse health-focused variants.
The competitive landscape for other hot drinks is expected to remain largely unchanged, with established players capitalising on their loyal customer base to sustain their market positions. While large-scale innovation may remain limited, brands could explore short-term growth opportunities through the introduction of seasonal and limited-edition products.
Malt-based hot drinks are projected to maintain a more stable performance compared to chocolate-based drinks, primarily due to the enduring popularity of the Ovomaltine brand. The brand’s ability to adapt to health-conscious trends by offering sugar-free variants and functional benefits, including added vitamins and minerals, is expected to sustain its appeal among its loyal consumer base.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsThis report originates from Passport, our Other Hot Drinks research and analysis database.
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