A key challenge faced by flavoured powdered drinks over the forecast period is maintaining their appeal amongst new generations of parents. Due to time constraints and the practical demands of modern life, these parents are increasingly drawn to products that simplify their daily routines.
Recognising the widespread love of coffee amongst Guatemalans and the importance of price for a large portion of the population, the market offers products that combine cereals with coffee, providing a more affordable alternative to pure coffee. The El Cafetalito brand, for instance, offers a cereal blend that is marketed as being smoother and less intense than traditional coffee, making it an attractive choice for new coffee drinkers or those seeking a lower caffeine content at a more affordable price.
Whilst for most Guatemalans price is a key factor in purchasing decisions, a small niche of consumers are willing to pay a premium for natural products, such as Grandma’s Cocoa Mix, which is free from artificial colours, flavours and preservatives, as well as being organic and vegan. Whilst such products are likely to remain niche in the short term, they are expected to be more widely available and popular over the course of the forecast period.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsThis report originates from Passport, our Other Hot Drinks research and analysis database.
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