Product customisation, such as offering varying cocoa intensities, is expected to continue to gain prominence, enabling consumers to personalise their other hot drinks. Furthermore, the quest for unique flavours and innovative consumption experiences, as exemplified by the release of Nescau Duo and Nescau Intense, suggests that players are determined to attract consumers through differentiation.
Looking to the future, trends in hot drinks in Brazil point to an increased emphasis on transparency and health. The quest for healthier and more nutritious products will therefore continue to shape the development of new products.
Nescau’s partnership with the NBA points to a promising direction for other hot drinks, with the potential for more collaborations involving entertainment and sports. Furthermore, the strategy of offering themed and collectible packaging, such as the NBA team cans, may become a widely adopted approach to attract consumers through collectible elements and personalisation.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See All of Our DefinitionsThis report originates from Passport, our Other Hot Drinks research and analysis database.
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