In Indonesia’s other hot drinks market, malt-based hot drinks are distinctive for their retail dominance, contrasting with tea and coffee, which are witnessing stronger growth in foodservice. Consumers favour ready-to-drink (RTD) malt-based options for their convenience, perceiving them to be of comparable quality to granulated malt-based hot drinks.
While advertising through television and social media will remain pivotal in boosting consumer awareness, crafting brand communication that deeply resonates with the target audience will be even more critical. Dancow, for example, has successfully positioned itself as a key player in flavoured powder drinks by leveraging family-oriented messaging aimed at older consumers.
In the post-COVID era, the rise of sports communities across Indonesia has fostered a growing trend of socialising over breakfast after exercise. This emerging culture is particularly evident in local food markets and street food stalls, where Indonesians gather to enjoy their first meal of the day.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsThis report originates from Passport, our Other Hot Drinks research and analysis database.
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