The dominance of international brands in Pakistan's other hot drinks category can be attributed to several factors, including strong brand recognition, extensive distribution networks, and significant marketing budgets. Brands like Nestlé’s Milo and Unilever’s Horlicks have established a long-standing presence in other hot drinks, backed by robust global supply chains and the ability to invest heavily in advertising and promotions.
With increasing awareness about health and wellness, there is a growing demand for hot drinks perceived as healthier alternatives to carbonated and sugary beverages. Brands like Milo and Ovaltine have established loyal consumer bases by promoting their products as refreshing beverages that contain essential nutrients such as minerals and vitamins, which are crucial for energy and growth, especially among children.
After the IMF agreement is fully implemented in Pakistan, the country is expected to enjoy greater economic stability. With more and more women entering the workforce, coupled with rising incomes, families will be able to spend more on premium and branded hot drink products for their children and themselves.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsThis report originates from Passport, our Other Hot Drinks research and analysis database.
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