Supermarkets saw current value growth in Spain in 2024. The South African supermarkets landscape continues to grow, supported by diversified offerings targeting different market segments. However, the performance has been notable across budget friendly outlets, which have been attracting an increasing number of shoppers seeking affordable alternatives in response to persisting inflationary pressures and economic constraints. This trend has been beneficial for Shoprite’s discount model, with stor

The slowdown in growth recorded by supermarkets in Germany in 2024 compared to the previous year was merely a reflection of lower inflation rates, particularly for groceries. When compared to discounters, the main other major grocery channel in Germany, supermarkets recorded a relative recovery in 2024, as growth was on a par with that of its major competitor. This was a sharp contrast with 2023 when supermarket sales increased at half the pace of discounters.

In 2024, supermarkets in Mexico saw a more dynamic rate of current value growth than was recorded in the previous year. With higher real salaries in 2024 and reduced inflationary pressure compared to 2023, some consumers turned to supermarkets in a bid to access a wider variety of brands and products than can be found in discounters. Further, supermarket outlets are often home to fresher and more premium goods than hypermarkets are. In addition, the number of outlets continued to rise in 2024, w

In 2024, supermarkets in Morocco operated in a more challenging competitive environment, primarily due to the aggressive expansion of discounters such as Kazyon and the growing focus on convenience retail formats. These developments are prompting major players to reassess their strategies as urban shoppers increasingly prioritise value and proximity. For example, Marjane Group continued to channel investments into its Marjane City convenience concept, reflecting a broader shift towards smaller,

Supermarkets in Nigeria continued to build momentum in 2024, benefiting from a mix of expansion into tier cities, digital integration, and value-driven offerings such as loyalty schemes and private label. Retailers like Spar adopted conservative physical expansion strategies, instead focusing on partnerships with delivery platforms such as Glovo to boost reach. These efforts helped supermarkets maintain an edge over hypermarkets and convenience stores, despite economic headwinds. Nevertheless, d

Supermarkets saw a decline in 2024 both in current value terms and in terms of the number of outlets. The decline in value sales was due in part to the decreasing number of outlets with companies restructuring and closing less profitable outlets. However, it was also due to the higher level of price sensitivity due to prevailing economic uncertainty in Switzerland against a backdrop of elevated inflation, price increases due to increases in production and logistics costs, and lower disposable in

Supermarkets in India witnessed slowdowns in growth in its outlet count and value sales in 2024. This was on the back of weak consumer demand due to high food inflation, which led many consumers to prioritise essential purchases, and limit overall household consumption. With high inflation witnessed in selected major essential expenditure categories, such as vegetables, fruits, edible oils, and cereals, amongst others, many consumers limited their overall expenditure, and further prioritised tho

Supermarkets in the United Arab Emirates continued to expand in 2024, supported by a steady increase in the population. In particular, there was steady growth in the number of outlets in peripheral urban areas and other emirates such as Al Ain, as an increasing number of operators looked to leverage their relationships with real estate developers, local municipalities or governments to identify and gain access to suitable store locations. Notable contributions in terms of expansion during the ye

Supermarkets remained the largest modern grocery format in Egypt in 2024, owing to their widespread geographical coverage and ability to serve a broad spectrum of income groups. The format continues to benefit from shifting consumer preferences in urban areas, where more shoppers are turning to modern retail for their routine purchases. However, the channel has not been immune to economic headwinds. Inflationary pressures have eroded consumers’ disposable income, while currency depreciation has

Supermarkets in the UK experienced sluggish growth in 2024, as economic pressures and shifting consumer habits continued to reshape the grocery retail landscape. While inflation levels continued to gradually ease following their peak in 2022, the cost-of-living crisis persisted at the end of the review period, keeping household budgets tight and prompting consumers to seek out cost-saving measures when grocery shopping. The rise of discounters, convenience retailers, and online grocery shopping

Supermarkets saw current value growth in Ukraine in 2024. Supermarkets played a critical role in maintaining food security and stability in the country during 2024. Major chains such as Silpo and Novus maintained successful operations despite economic challenges, as they prioritised supply chain resilience. Inflation led to rising food prices, prompting supermarkets players to increase their focus on discounts, promotions, and loyalty programmes in their efforts to retain customers. Supermarkets

2024 was a tough year for supermarkets with sales declining sharply in current value terms while there also a large number of outlet closures. Major retailers like Salling Group and Coop pushed for price reductions from suppliers but this was met with resistance due to the rising cost of raw materials, wages, and logistics. This presented significant challenges for supermarkets which faced an ongoing price battle against other players from within the channel but also from discounters and other r

Within grocery retailers, supermarkets in the Czech Republic recorded the fastest growth in retail current value sales in 2024. This performance was supported by the slowly increasing purchasing power of Czech consumers, following two years of strong inflation and the high cost-of-living. With a much lower rate of inflation, consumers felt some slow improvements to their overall economic situation as the prices of goods experienced a level of stabilisation during 2024. This increased their willi

In 2024, supermarkets in Japan continued to see an increase in current value sales, following a similar positive trend in 2023. As hypermarkets declined, supermarkets, which primarily offer essential food items, experienced a strong performance. The rise in value sales can be attributed to an increase in the number of stores, and inflationary pressures leading to price hikes.

Supermarkets in Slovakia performed well in 2024, achieving 4% growth in retail value. While inflation slowed significantly, the growth in value sales was still largely driven by rising retail prices. With strong price sensitivity remaining in Slovak households, price discounts and promotions were in high demand, as consumer sentiment remained weak. Many Slovaks are concerned about the future, particularly due to the expected additional taxation and austerity measures set to take effect in 2025.

Supermarkets in South Korea saw a current value decline in 2024, despite a slight rise in the number of outlets. However, this was mainly due to declines for smaller supermarkets, as all the leading supermarkets maintained value growth in 2024. Amidst a prolonged economic downturn, South Korean consumers have increasingly been turning to major supermarkets for their shopping needs. Supermarket chains such as Seowon’s Top Mart, Homeplus Express from Homeplus Co Ltd, and GS Retail’s GS The Fresh w

Supermarkets in Australia continued to record positive value sales growth during 2024, albeit more slowly compared to previous years, as high prices, in part driven by food inflation, despite the general easing of inflation in Australia, placed further pressure on consumers’ ability to pay for discretionary spending. Therefore, many of them focused on essential groceries, while reducing dining out in foodservice establishments.

Supermarkets saw slight current value growth in Indonesia in 2024, having seen a fall in sales in the previous year. The return to growth was in part driven by relatively high growth in the number of outlets in the category. Meanwhile, sales per outlet in this category experienced further contraction in 2024, the addition of outlets in mid-2024, with new outlets’ sales contribution comprised of just a few months of the year, was the main reason for declining sales per outlet. The addition of out

Supermarkets continue to grow in 2024, driven by urbanisation and the expansion of outlets in Saudi Arabia. The channel also benefits from diversified offerings across a range of price points. Bin Dawood Group caters to price-sensitive shoppers across the Kingdom, while Danube appeals more to premium consumers. The Saudi market experienced significant price increases towards the end of the review period, with some products seeing a rise of 10 to 15% due to the rising cost of raw materials. This

Supermarkets remained Singapore’s most popular grocery channel in 2024. The modest store sizes and accessible layouts of supermarkets are well-suited to local lifestyles, allowing busy consumers to shop quickly for day-to-day needs without navigating the more extensive inventories of hypermarkets. Beyond groceries, supermarkets carry just enough non-grocery essentials to make them a convenient one-stop option, while their smaller footprints ensure a streamlined shopping experience. In addition,

Following a value sales decline in 2023 due to inflation-driven price increases by major players in the channel, supermarkets in Hong Kong recovered with solid growth in 2024. This was mainly due to offering more competitive prices and local consumers’ general preference for supermarkets as a grocery retail channel where affordable food is a necessity. The number of new players, helping to drive up the number of new outlets during the year, including HotMaxx, a Chinese supermarket chain, alongsi

New Zealand’s competition watchdog is filing charges against Woolworths and the local PAK'nSAVE. This comes less than three months after the Australian Competition and Consumer Commission (ACCC) launched legal proceedings against the supermarket giants in Australia for allegedly misleading their customers on price discounts across a range of their offerings. Woolworths and Coles have both come under scrutiny following these events. Australian consumers have begun to diversify their shopping habi

In 2024, development of supermarkets in Vietnam was marked by notable expansion, as evidenced by a substantial rise in the total value of sales and the opening of numerous new outlets. Major players such as WinMart have helped power this progress, partly through sustained investment strategies and partly by responding effectively to evolving consumer demand. With the country’s living standards on the rise and a younger generation seeking higher-quality products, many suburban and rural consumers

Supermarkets saw a positive performance in Portugal in 2024, with small outlet growth and more robust value growth. Supermarkets are benefitting from a confluence of factors, including expanded private label ranges to cater to price-sensitive consumers and compete against discounters, through to the fact that supermarkets tend to offer proximity convenience to consumers, with a wider range of products than seen in convenience stores per se. Indeed, supermarkets tend to offer an inbetween mix of