Saudi Arabia’s ongoing urban and infrastructure development, driven by Vision 2030, will support the expansion of supermarkets over the forecast period. Panda Retail Co has earmarked 20 new stores for 2025 alone, with emphasis on Riyadh and remote areas.
As supermarkets expand, the industry is expected to become increasingly competitive with a need to differentiate in terms of product and service portfolios, as well as marketing promotion and initiatives. Developing a clear customer value proposition will become increasingly important to retain shopper interest.
As internet penetration increases in Saudi Arabia, digitalisation will remain an integral part of retailers' strategies to add convenience to their services. This trend will be supported by the growing presence of third-party food delivery services, which are expanding in the modern channel and creating opportunities for strategic partnerships.
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Understand the latest market trends and future growth opportunities for the Supermarkets industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See all of our definitionsThis report originates from Passport, our Supermarkets research and analysis database.
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