Supermarkets will continue to benefit from network expansion as an increasing number of chained stores move closer to households in urban areas, while improving their penetration of rural areas. For instance, introduced in 2022, Shoprite has been expanding the network of its Checkers Foods format and smaller supermarkets in upscale neighbourhoods.
The forecast period will likely be marked by intensified competition as business restructuring plans are effectively implemented. The shift is likely to be noticeable with Pick ‘n’ Pay, with the latter seeing the re-introduction of Sean Summers as CEO in October 2023 a decade after he left the role.
Since the pandemic, the grocery retailing landscape has been marked by the rapid expansion of on-demand delivery services across chained grocery retailers, which leverage their extended network of stores to improve their last mile delivery services. For instance, Spar2U, introduced in 2022, has rapidly expanded its service, increasing from 269 sites to 356 stores in August 2023.
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Understand the latest market trends and future growth opportunities for the Supermarkets industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See All of Our DefinitionsThis report originates from Passport, our Supermarkets research and analysis database.
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