Over the early forecast period, players will invest in promotional campaigns and private label ranges to boost sales. With a wide coverage of the national territory and with the number of outlets set to rise, supermarkets are expected to continue gaining market share over the forecast period.
With a strong expansion strategy planned for the forecast period, and a substantial focus on its private label range, Mercadona will continue to conquer market share. Having expanded into the north of the country, in 2022, Mercadona opened its first stores in the centre and south of the country, a trend that should strengthen its performance over the forecast period.
With competition on the rise, players are set to innovate to improve the consumers' experience while standing out from competitors. Artificial intelligence (AI), automation, augmented reality (AR) and sustainability will drive innovation.
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Understand the latest market trends and future growth opportunities for the Supermarkets industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See All of Our DefinitionsThis report originates from Passport, our Supermarkets research and analysis database.
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