Supermarkets will maintain a positive performance over the coming years, with fairly flat-yet-positive outlet growth and stable value growth, albeit with the latter at lower levels than seen in 2024. Supermarkets will continue to benefit strongly from proximity convenience and wide offers of products, although it is expected that private label ranges may become less popular as consumers’ spending power increased.
The dynamic activities of Mercadona, which have stimulated competition in supermarkets, will continue to inspire dynamism and innovation in other players over the forecast period. This will push retailers to innovate, expand product ranges, enhance online platforms, and improve service quality to retain and attract customers.
Technologies such as Artificial Intelligence (AI) are transforming industries, and grocery retail is no different. For example, increasing demand for convenience and the growing evolution of payment methods have been allowing the emergence of autonomous stores, in which consumers can use modern payment methods and avoid using a traditional checkout.
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Understand the latest market trends and future growth opportunities for the Supermarkets industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See all of our definitionsThis report originates from Passport, our Supermarkets research and analysis database.
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