Supermarkets are expected to benefit from structural trends such as continued urbanisation, infrastructure improvements, and shifting consumer preferences toward modern retail. As urban populations grow and transportation networks improve, operators are likely to pursue expansion beyond the core metropolitan areas.
As Morocco’s grocery landscape becomes more crowded, supermarkets must rethink their value proposition to retain customer loyalty. With discounters and convenience stores gaining ground, supermarkets are increasingly under pressure to deliver differentiated and engaging retail experiences.
Sustainability is becoming an increasingly important consideration for both retailers and consumers. Supermarkets are well-positioned to drive the shift toward greener supply chains, particularly as public and private stakeholders invest in Morocco’s sustainable food infrastructure.
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Understand the latest market trends and future growth opportunities for the Supermarkets industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See all of our definitionsThis report originates from Passport, our Supermarkets research and analysis database.
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