It is becoming increasingly important for retailers to cater for the needs of a wider range of consumers to enhance their overall reach, and within supermarkets, this is mainly being achieved through product variety. Better-for-you brands, plant-based, gluten-free and many other dietary needs are being catered for.
Woolworths and Coles are facing growing competition from Amazon Marketplace, with the latter recording further dynamic growth in 2024. Although the e-commerce giant does not sell fresh groceries in Australia, it covers an increasing range of products that both supermarket chains also cover, with Woolworths stating that non-grocery products represent approximately 40% of its total sales coverage.
Coles is the first Australian retailer to trial an AI-powered trolley in its Richmond Traders store in Melbourne, allowing customers to track their spending in real-time. The supermarket chain has formed a partnership with Instacart, a grocery technology company, to launch a Smart Trolley featuring sensors and an in-built scale, which allows customers to scan their groceries as they shop.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Supermarkets industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See all of our definitionsThis report originates from Passport, our Supermarkets research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!