Nigeria’s growing population and accelerating urban migration, especially into tier-2 and tier-3 cities, will provide strong expansion potential for supermarkets over the forecast period. As economic conditions stabilise and consumer confidence improves, supermarkets will be well placed to attract middle-income households seeking convenient and varied shopping experiences.
Nigeria’s unique socio-economic environment continues to favour local operators with a nuanced understanding of market dynamics. Backed by ongoing reforms and government investments to stimulate local production – such as the African Development Bank’s support of agro-industrial projects – domestic retailers are expected to further enhance their private label capabilities and widen their appeal.
Digitalisation will remain a key driver of supermarket performance, particularly in urban areas with high concentrations of digitally native consumers. More retailers are expected to adopt a phygital strategy that merges digital convenience with in-store trust and engagement.
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Understand the latest market trends and future growth opportunities for the Supermarkets industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See all of our definitionsThis report originates from Passport, our Supermarkets research and analysis database.
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