Although the outlook for supermarkets is fairly positive, with low value growth (at constant 2024 prices) for much of the forecast period, making bulk purchases from supermarkets is projected to decline as the demographic aged 60 years and above in Hong Kong, which is rising, prefers to buy small items on a frequent basis or visit wet food markets. This is being driven by reduced appetite and a preference to save money for other purchases, and is a factor that can negatively impact the growth of supermarkets in the coming years.
As an increasing number of local consumers become comfortable with online shopping, there will be a continued shift from in-store purchases to e-commerce, with foods e-commerce predicted to record further dynamic growth over the forecast period. This trend has persisted post-pandemic as more options and platforms continue to emerge and establish footholds in Hong Kong, leading to a possible decline in foot traffic in physical stores.
Consumers visiting supermarkets in Hong Kong over the forecast period are likely to become increasingly drawn to goods with more sustainable values. This is apparent with the increasing shelf space allocated for sustainable/local produce such as local vegetables, eggs and meat, among others.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Supermarkets industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See all of our definitionsThis report originates from Passport, our Supermarkets research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!