Expected population growth in the United Arab Emirates over the forecast period will be accompanied by expansion into new real estate communities and neighbourhoods, creating an ideal scenario for developing new supermarkets and driving future growth. The channel will also benefit from investment influxes from recent IPOs such as Spinneys and MAIR Group, which are expected to improve market penetration over the forecast period.
Supermarket operators are expected to increase the contribution of their private label ranges in an attempt to improve margins and gain greater loyalty among local consumers. These initiatives can also enhance their competitiveness with emerging formats such as discounters, which experienced particularly dynamic growth over the review period.
Retail e-commerce has become increasingly important since the pandemic, not only for supermarkets, but for most grocery retailers, as it presents a strong growth avenue. Most supermarkets in the United Arab Emirates are present online through their own e-commerce platforms, third-party delivery platforms such as Instashop, Talabat, Noon, Careem and Deliveroo, or a mix of both.
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Understand the latest market trends and future growth opportunities for the Supermarkets industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See all of our definitionsThis report originates from Passport, our Supermarkets research and analysis database.
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