Supermarkets players are expected to continue their focus on strategies to appeal to price sensitive consumers, with aggressive discounting and loyalty programmes shaping competition in the forecast period. Chains will expand their range of private label products, offering cost effective alternatives to major global brands.
Supermarket expansion will be concentrated in safer areas of Ukraine, particularly in the west and central regions where populations have grown due to internal displacement. New store formats that integrate digital ordering with in-store pick-up are likely to emerge in line with the broader digitalisation of everyday life and the blending of physical and online retailing.
Sustainability efforts and supply chain localisation will also play a crucial role in the development of supermarkets in the forecast period. As supermarkets players look to reduce their reliance on imported goods, they will increasingly promote Ukrainian-made products, enhancing food security and strengthening ties with local producers.
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Understand the latest market trends and future growth opportunities for the Supermarkets industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See all of our definitionsThis report originates from Passport, our Supermarkets research and analysis database.
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