Traditional toys and games in South Africa is set to maintain solid retail current value growth throughout the forecast period. With the Barbie film becoming a box office success in 2023, resulting in increased demand for dolls and accessories, and talks of a sequel being made, it is no wonder toy companies are looking to films and live action remakes as the next big thing to boost demand for and sales of their specific brands.
Hope Sonic, a toy manufacturing company in Cape Town, is transforming old milk bottles and other recycled plastic into toys. Its aim is to produce all its toys out of 100% recycled material, and currently 20%-24% of its daily power needs are powered by solar PV.
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Understand the latest market trends and future growth opportunities for the Traditional Toys and Games industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Traditional Toys and Games
This is the aggregation of baby (0-18 months), infant (19-36 months), pre-school (3-4 years), construction, arts & crafts, scientific/educational, dress up & role play, dolls & accessories, action figures & accessories, plush, model vehicles, remote control toys, games & puzzles, outdoor & sports, ride-on vehicles and other traditional toys and games. Traditional toys and games are objects of play which do not involve a video game component.
See All of Our DefinitionsThis report originates from Passport, our Traditional Toys and Games research and analysis database.
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