Traditional toys and games in Thailand is projected to see good-to-moderate retail value (constant 2023 prices) growth through the forecast period. The more robust performance of the category during the forecast period is underpinned by the country’s recovery from the COVID-19 pandemic and improving economic indicators.
Augmented reality (AR) and virtual reality (VR) integration is expected to see the development of toys and games that blend physical play with immersive digital experiences. These are designed to offer unique game play and learning opportunities.
Consumers in Thailand are becoming more environmentally-conscious, and this is reflected in their consumption choices with regard to traditional toys and games. In this vein, there is a growing demand for sustainable toys and games made from recycled materials or natural fibres, with minimal environmental impact, locally sourced materials and production as well as robust and longer-lasting products.
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Understand the latest market trends and future growth opportunities for the Traditional Toys and Games industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Traditional Toys and Games
This is the aggregation of baby (0-18 months), infant (19-36 months), pre-school (3-4 years), construction, arts & crafts, scientific/educational, dress up & role play, dolls & accessories, action figures & accessories, plush, model vehicles, remote control toys, games & puzzles, outdoor & sports, ride-on vehicles and other traditional toys and games. Traditional toys and games are objects of play which do not involve a video game component.
See All of Our DefinitionsThis report originates from Passport, our Traditional Toys and Games research and analysis database.
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