Traditional toys and games in India is set to maintain solid current value growth in the forecast period, and return to the pre-pandemic level of sales. India currently has one of the lowest penetration rates for toys and games in the world.
In India, there is a notable shift towards environmentally conscious consumption, particularly in the realm of traditional toys and games. This change is being driven by increasing demand for sustainable products made from recycled materials or natural fibres that have minimal environmental impact.
The demand for mentally stimulating and engaging STEM toys is expected to experience robust growth in the forecast period. This surge can be attributed to several factors.
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Understand the latest market trends and future growth opportunities for the Traditional Toys and Games industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Traditional Toys and Games
This is the aggregation of baby (0-18 months), infant (19-36 months), pre-school (3-4 years), construction, arts & crafts, scientific/educational, dress up & role play, dolls & accessories, action figures & accessories, plush, model vehicles, remote control toys, games & puzzles, outdoor & sports, ride-on vehicles and other traditional toys and games. Traditional toys and games are objects of play which do not involve a video game component.
See All of Our DefinitionsThis report originates from Passport, our Traditional Toys and Games research and analysis database.
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