Value sales of traditional toys and games in the UK (at constant 2023 prices) are expected to further grow over the forecast period. Most categories within traditional toys and games witnessed a notable upturn in 2023, following several years of weak sales in response to a surge in 2020 immediately after the emergence of the pandemic.
Sustainability will remain important within traditional toys and games in the UK over the forecast period. As a result, key category players are expected to continue to launch sustainable initiatives and goals in the coming years.
The way local consumers shop for traditional toys and games will continue to evolve over the forecast period. Many consumers initially turned to e-commerce during the pandemic, with this channel dominating value sales share of distribution in 2023, given it is a convenient and easy way to shop.
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Traditional Toys and Games
This is the aggregation of baby (0-18 months), infant (19-36 months), pre-school (3-4 years), construction, arts & crafts, scientific/educational, dress up & role play, dolls & accessories, action figures & accessories, plush, model vehicles, remote control toys, games & puzzles, outdoor & sports, ride-on vehicles and other traditional toys and games. Traditional toys and games are objects of play which do not involve a video game component.
See All of Our DefinitionsThis report originates from Passport, our Traditional Toys and Games research and analysis database.
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