The leading player Bandai (Taiwan) is supported by the strong performance of Ichiban Kuji in Taiwan with its varied portfolio of toys and lower prices. Ichiban Kuji, which is exclusively created by Bandai as a lucky draw/lottery format, is very popular, especially among 30-40-year-old males with higher purchasing power.
The Lego Certified Shop in Taiwan, opened in December 2019, is expected to keep attracting more consumers. The newly created e-commerce website and select product offer provided by its own online shop will keep stimulating the local audience to purchase or focus more on Lego construction toys.
Social media platforms, including Facebook fan pages and Instagram, remain major marketing avenues for manufacturers and distributors. Accordingly, there is a need to design smart methods to capture Taiwanese consumers who have higher internet stickiness to Facebook, YouTube and Instagram, and in locating new KOLs (key opinion leaders).
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Understand the latest market trends and future growth opportunities for the Traditional Toys and Games industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Traditional Toys and Games industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Traditional Toys and Games
This is the aggregation of baby (0-18 months), infant (19-36 months), pre-school (3-4 years), construction, arts & crafts, scientific/educational, dress up & role play, dolls & accessories, action figures & accessories, plush, model vehicles, remote control toys, games & puzzles, outdoor & sports, ride-on vehicles and other traditional toys and games. Traditional toys and games are objects of play which do not involve a video game component.
See All of Our DefinitionsThis report originates from Passport, our Traditional Toys and Games research and analysis database.
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