Traditional Toys and Games in Poland

May 2024
EUR 1,125
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Overview:

Understand the latest market trends and future growth opportunities for the Traditional Toys and Games industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Traditional Toys and Games industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Traditional Toys and Games in Poland report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Traditional Toys and Games in Poland?
  • Which are the leading brands in Traditional Toys and Games in Poland?
  • How are products distributed in Traditional Toys and Games in Poland?
  • How is the rise of e-commerce impacting the retail landscape and traditional outlets?
  • What are the key safety regulations to observe in Poland?
  • How has retail disruption following COVID-19 and national lockdown impacted sales?
  • Where is future growth expected to be most dynamic?
  • Is it more important to appeal to children or adults?

Traditional Toys and Games in Poland - Category analysis

KEY DATA FINDINGS

Maintained healthy growth, thanks to educational, integrated tech, and sustainability trends
Leading LEGO capitalises on “kidult” trend with adult-themed builds and collectors sets
Sustainability trends drive ongoing developments, as players adapt their manufacturing processes
Sophisticated tech developments and sustainability trends will support sales over the forecast period
LEGO and Mattel will continue to capitalise on partnerships with film studios
Further developments expected in digital enhancements and personalised offerings
Table 1 Sales of Traditional Toys and Games by Category: Value 2018-2023
Table 2 Sales of Traditional Toys and Games by Category: % Value Growth 2018-2023
Table 3 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2018-2023
Table 4 NBO Company Shares of Traditional Toys and Games: % Value 2019-2023
Table 5 LBN Brand Shares of Traditional Toys and Games: % Value 2020-2023
Table 6 Distribution of Traditional Toys and Games by Format: % Value 2018-2023
Table 7 Forecast Sales of Traditional Toys and Games by Category: Value 2023-2028
Table 8 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2023-2028
Table 9 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2023-2028

Toys and Games in Poland - Industry Overview

Toys and games in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for toys and games?
Table 10 Sales of Toys and Games by Category: Value 2018-2023
Table 11 Sales of Toys and Games by Category: % Value Growth 2018-2023
Table 12 NBO Company Shares of Toys and Games: % Value 2019-2023
Table 13 LBN Brand Shares of Toys and Games: % Value 2020-2023
Table 14 Distribution of Toys and Games by Format: % Value 2018-2023
Table 15 Forecast Sales of Toys and Games by Category: Value 2023-2028
Table 16 Forecast Sales of Toys and Games by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Traditional Toys and Games

  • Action Figures and Accessories
  • Arts and Crafts
  • Baby and Infant
  • Construction
  • Dolls and Accessories
  • Dress-Up and Role Play
  • Games and Puzzles
  • Model Vehicles
  • Outdoor and Sports
  • Plush
  • Pre-School
  • Remote Control Toys
  • Ride-On Vehicles
  • Scientific/Educational
  • Other Traditional Toys and Games

Traditional Toys and Games

This is the aggregation of baby (0-18 months), infant (19-36 months), pre-school (3-4 years), construction, arts & crafts, scientific/educational, dress up & role play, dolls & accessories, action figures & accessories, plush, model vehicles, remote control toys, games & puzzles, outdoor & sports, ride-on vehicles and other traditional toys and games. Traditional toys and games are objects of play which do not involve a video game component.

See All of Our Definitions
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Traditional Toys and Games research and analysis database.

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