Following 2022, during which headline inflation and core inflation reached a record high and led to higher prices for groceries and other essentials, inflation slowed in 2023 but remained elevated. This further softened consumer sentiment well into 2023.
Despite the rise of the kidult trend, children remain the core consumer base for traditional toys and games and demand in the category is significantly correlated with birth rates. It is therefore significant that Malaysia is seeing a continuous decline in birth rates.
Parents place a significant emphasis on scientific/educational toys to boost their children’s learning. As they look to further develop cognitive learning and STEAM skills, parents are willing to spend on their children’s education.
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Understand the latest market trends and future growth opportunities for the Traditional Toys and Games industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Traditional Toys and Games industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Traditional Toys and Games
This is the aggregation of baby (0-18 months), infant (19-36 months), pre-school (3-4 years), construction, arts & crafts, scientific/educational, dress up & role play, dolls & accessories, action figures & accessories, plush, model vehicles, remote control toys, games & puzzles, outdoor & sports, ride-on vehicles and other traditional toys and games. Traditional toys and games are objects of play which do not involve a video game component.
See All of Our DefinitionsThis report originates from Passport, our Traditional Toys and Games research and analysis database.
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