Italy will continue to face low birth rates in the years to come, and this is expected to exert negative pressure on sales of toys, including traditional options. The 0-14-year-old population is projected to continue its steady downward trajectory.
Licensing is expected to continue its positive influence on the entire toys and games industry, with Pokémon, Barbie, Star Wars, LOL! Surprise and Marvel Universe particularly popular in this regard. Board games have also been taking advantage of location-based marketing.
Traditional toys and games stores are set to continue to struggle with the rise of e-commerce in the forecast period. For a growing number of parents, e-commerce is the preferred or even only option when it comes to shopping for traditional toys and games, largely due to the wide product offer, but also the high convenience and competitive prices.
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Understand the latest market trends and future growth opportunities for the Traditional Toys and Games industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Traditional Toys and Games industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Traditional Toys and Games
This is the aggregation of baby (0-18 months), infant (19-36 months), pre-school (3-4 years), construction, arts & crafts, scientific/educational, dress up & role play, dolls & accessories, action figures & accessories, plush, model vehicles, remote control toys, games & puzzles, outdoor & sports, ride-on vehicles and other traditional toys and games. Traditional toys and games are objects of play which do not involve a video game component.
See All of Our DefinitionsThis report originates from Passport, our Traditional Toys and Games research and analysis database.
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