Traditional toys and games in Romania is expected to continue to see current value growth, although the rate of increase is expected to slow over the course of the forecast period. Population decline, including the 0-14-year-old population, low fertility rates, and a gradually falling birth rate (per ‘000 population) are set to contribute to a slowdown in growth.
Games and puzzles is expected to continue to be one of the fastest growing categories within traditional toys and games in the forecast period, due to the growing popularity of board games amongst consumers of all ages. Furthermore, constant availability of new titles, often based on trendy media productions, will represent a strong pillar for growth for games and puzzles.
The increased number of alliances and strategic partnerships, acquisitions, and collaborations between vendors and players at the European level will also support the growth of traditional toys and games in Romania. The retail landscape is expected to become increasingly heterogeneous, as more generalist retailers will also focus on expanding their product portfolios with toys and games.
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Understand the latest market trends and future growth opportunities for the Traditional Toys and Games industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Traditional Toys and Games
This is the aggregation of baby (0-18 months), infant (19-36 months), pre-school (3-4 years), construction, arts & crafts, scientific/educational, dress up & role play, dolls & accessories, action figures & accessories, plush, model vehicles, remote control toys, games & puzzles, outdoor & sports, ride-on vehicles and other traditional toys and games. Traditional toys and games are objects of play which do not involve a video game component.
See All of Our DefinitionsThis report originates from Passport, our Traditional Toys and Games research and analysis database.
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