Factors such as increased consumer confidence, economic recovery, and the return to normalcy in social activities are expected to drive the further interest in traditional toys and games over the forecast period. In addition, broader trends such as sustainability and AI incorporation are likely to continue shaping the category, with local consumers showing a growing preference for eco-friendly products and interactive play experiences.
Upcoming film releases are expected to play a significant role in boosting sales for certain brands or players in traditional toys and games over the forecast period. The success of Barbie in 2023 has paved the way for a resurgence in licensed traditional toys and games.
Looking ahead, certain traditional toys and games are expected to be particularly dynamic performers, driven by evolving consumer preferences and emerging trends. For example, educational toys and games incorporating STEM (science, technology, engineering, and mathematics) elements are anticipated to gain traction as parents prioritise holistic child development.
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Understand the latest market trends and future growth opportunities for the Traditional Toys and Games industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Traditional Toys and Games industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Traditional Toys and Games
This is the aggregation of baby (0-18 months), infant (19-36 months), pre-school (3-4 years), construction, arts & crafts, scientific/educational, dress up & role play, dolls & accessories, action figures & accessories, plush, model vehicles, remote control toys, games & puzzles, outdoor & sports, ride-on vehicles and other traditional toys and games. Traditional toys and games are objects of play which do not involve a video game component.
See All of Our DefinitionsThis report originates from Passport, our Traditional Toys and Games research and analysis database.
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