The competitive landscape of traditional toys and games in the United Arab Emirates is concentrated, with the top five global companies accounting for 62% share of value sales in 2024, which is above the regional average of 56%. Category concentration remained stable over the review period, with the top five global companies holding 62% value share in 2019.
In the United Arab Emirates, Toybox witnessed significant growth in 2024, focusing on premium, open-ended play products that highlight creativity, sustainability, and educational value. The company expanded its market presence through the exclusive distribution of specialised global brands such as MAGNA-TILES and Grimm’s Wooden Toys, which resonated with environmentally-conscious parents seeking durable, non-digital play options.
In 2024, Spin Master significantly broadened its product portfolio with the acquisition of Melissa & Doug, a prominent brand in scientific/educational and wooden toys. This strategic move is poised to enhance Spin Master's presence in the United Arab Emirates, where the demand for open-ended, screen-free play is on the rise among parents who seek high-quality options for their children’s early development.
In 2024, Moose Toys partnered with media personality and online content creator MrBeast to launch the MrBeast Lab toy line, which features interactive, science-themed playsets that blend digital content with physical toys. The collaboration successfully leveraged MrBeast's large online following, driving significant interest from young consumers and contributing to a rise in global sales.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Traditional Toys and Games industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Traditional Toys and Games industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Traditional Toys and Games
This is the aggregation of baby (0-18 months), infant (19-36 months), pre-school (3-4 years), construction, arts & crafts, scientific/educational, dress up & role play, dolls & accessories, action figures & accessories, plush, model vehicles, remote control toys, games & puzzles, outdoor & sports, ride-on vehicles and other traditional toys and games. Traditional toys and games are objects of play which do not involve a video game component.
See all of our definitionsThis report originates from Passport, our Traditional Toys and Games research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!