Traditional toys and games in Brazil is set to see a dynamic current value CAGR in the forecast period, with increases anticipated across all categories. Full economic recovery and the addition of a higher number of kidults to the consumer base, as a residual effect of pandemic, is set to drive growth in traditional toys and games in the forecast period.
Existing characters are expected to keep pushing sales of traditional and well-known action figures and accessories over the forecast period. The return of superhero films over the next few years, after a break caused by the pandemic and the Hollywood writers’ strike, will foster sales of licensed products, especially of those film franchises that are already deeply embedded in children’s minds, such as Spider-Man, Avengers, and Transformers.
Many parents are concerned about the long periods that their children spend on screens, which is thought to be leading to unsociable behaviour in some children who mostly interact with digital interfaces, and this concern will remain in the forecast period. Even though Brazilian consumers are already very attached to the independent entertainment that mobile phones and video games offer, traditional toys and games are part of a culture that tends to be transmitted down through generations.
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Traditional Toys and Games
This is the aggregation of baby (0-18 months), infant (19-36 months), pre-school (3-4 years), construction, arts & crafts, scientific/educational, dress up & role play, dolls & accessories, action figures & accessories, plush, model vehicles, remote control toys, games & puzzles, outdoor & sports, ride-on vehicles and other traditional toys and games. Traditional toys and games are objects of play which do not involve a video game component.
See All of Our DefinitionsThis report originates from Passport, our Traditional Toys and Games research and analysis database.
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