Looking ahead to the forecast period, traditional toys and games in Ukraine is poised for growth despite the prevailing uncertain conditions within the country. While significant increases in average consumer spending may not be anticipated, there remains a steady demand for traditional toys and games.
In the forthcoming forecast period, Kiddisvit TOV stands poised to reinforce its position as a leader within traditional toys and games. With strategic plans in place for 2024, the company is set to unveil an array of new action figures and accessories inspired by the highly anticipated film "Godzilla vs.
Dolls and accessories are projected to emerge as key drivers of growth within traditional toys and games throughout the forecast period. This upward trajectory can largely be attributed to the enduring popularity of the Barbie brand.
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Understand the latest market trends and future growth opportunities for the Traditional Toys and Games industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Traditional Toys and Games
This is the aggregation of baby (0-18 months), infant (19-36 months), pre-school (3-4 years), construction, arts & crafts, scientific/educational, dress up & role play, dolls & accessories, action figures & accessories, plush, model vehicles, remote control toys, games & puzzles, outdoor & sports, ride-on vehicles and other traditional toys and games. Traditional toys and games are objects of play which do not involve a video game component.
See All of Our DefinitionsThis report originates from Passport, our Traditional Toys and Games research and analysis database.
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