The outlook for traditional toys and games in Mexico is positive, with good retail value (constant 2023 prices) growth projected through the forecast period. This performance is noticeable given the continuously growing popularity of and migration of users to video games.
Games and puzzles expanded its potential consumer base during the COVID-19 pandemic, as, for example, consumers turned to puzzles or playing games indoors with family members. In addition, others experimented with new types of games and puzzles.
Hasbro de México SA de CV ranked second to Mattel México SA de CV in traditional toys and games in retail value share terms in 2023. These US-based companies are well placed to stay ahead of the field in the forecast period.
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Understand the latest market trends and future growth opportunities for the Traditional Toys and Games industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Traditional Toys and Games
This is the aggregation of baby (0-18 months), infant (19-36 months), pre-school (3-4 years), construction, arts & crafts, scientific/educational, dress up & role play, dolls & accessories, action figures & accessories, plush, model vehicles, remote control toys, games & puzzles, outdoor & sports, ride-on vehicles and other traditional toys and games. Traditional toys and games are objects of play which do not involve a video game component.
See All of Our DefinitionsThis report originates from Passport, our Traditional Toys and Games research and analysis database.
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