In 2024, traditional toys and games anticipates stagnant current growth as consumers grapple with inflationary pressures, prompting them to seek value through promotions and lower-priced toys. However, a rebound in sales is forecasted for 2025 as the economy recovers and consumer discretionary spending improves.
The release of major movies is expected to drive consumer spending on toys in 2024, despite prevailing economic challenges. For instance, the upcoming Despicable Me 4 film, scheduled for release in the summer, is anticipated to boost demand for related toys, particularly those featuring popular characters like the Minions.
While e-commerce is poised for growth in the forecast period, brick-and-mortar channels are expected to remain vital for traditional toys and games. Physical stores serve as the cornerstone for omnichannel sales strategies, offering consumers the opportunity to experience toys before purchasing, which enhances their overall shopping experience.
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Traditional Toys and Games
This is the aggregation of baby (0-18 months), infant (19-36 months), pre-school (3-4 years), construction, arts & crafts, scientific/educational, dress up & role play, dolls & accessories, action figures & accessories, plush, model vehicles, remote control toys, games & puzzles, outdoor & sports, ride-on vehicles and other traditional toys and games. Traditional toys and games are objects of play which do not involve a video game component.
See All of Our DefinitionsThis report originates from Passport, our Traditional Toys and Games research and analysis database.
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