Croatia’s membership in both the Schengen Area and the Eurozone in 2024 continues to enhance the country's attractiveness for travel. This development has a positive impact on inbound arrivals not only from Europe but also from more distant countries such as the United States, South Korea, and Japan, as visitors from these non-European countries appreciate the convenience of not needing to arrange a separate visa and the use of the Euro currency.
The airline industry in Croatia posts strong sales growth in 2024, primarily driven by high ticket prices. Low-cost carriers continue to be the best-performing segment of the airline industry, partly due to their ability to offer more affordable fares and partly because they tend to operate on short-haul intra-European routes, which are the busiest and most frequent in Croatia.
Short-term rentals continue to experience robust growth in both the number of outlets and sales in 2024. This expansion is driven by the increasing availability of such rentals in tourist towns, combined with a relatively low supply of hotel accommodation to meet demand.
The ongoing trend of organising travel independently continues to boost travel intermediaries that offer flexible packages, mix-and-match options, and add-on services such as car rental and attraction bookings. Traditional travel agencies are increasingly diversifying their offerings in response to this demand, striving to compete with online travel agencies.
Croatia’s membership in the Schengen Area and the Eurozone is expected to significantly benefit the country’s tourism industry throughout the forecast period. A growing number of tourists from distant markets, particularly in Asia and Latin America, are anticipated to visit Croatia for cultural tourism, contributing to an increase in tourism activity outside the main summer season.
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Travel
Travel encompasses several categories including tourism flows, lodging, travel modes, in-destination spending and booking.
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