Travel activity to, from and within Ireland continues to recover in 2024, although patterns within travel are shifting. The strong inflation of recent years is subsiding, meaning that growth is being driven more by volume, rather than inflation.
Given the geographical position of Ireland, air transport is the predominant travel mode in terms of outbound travel in the country, with it accounting for the vast majority of outbound trips. As the number of outbound departures from Ireland continues to grow in 2024, so does demand for air travel, including for long-haul destinations.
Value sales of lodging in Ireland continue to grow in 2024, although this is increasingly being driven by rising prices rather than greater occupancy. Nevertheless, occupancy rates are resilient in 2024, largely due to stable domestic demand and more significantly, ongoing growth in visitors from North America, with the latter tending to stay for longer as they explore the country.
Irish consumers are becoming increasingly confident in travelling for longer distances, driving up overall spending on booking. Competition between direct suppliers versus intermediaries also continues in 2024, largely due to growth in the key airlines and lodging categories.
Irish travel is predicted to continue growing over the forecast period, supported by a gradually expanding economy. Connectivity and capacity in destination will be key to realising Ireland’s growth potential over the forecast period.
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Understand the latest market trends and future growth opportunities for the Travel industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
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Travel
Travel encompasses several categories including tourism flows, lodging, travel modes, in-destination spending and booking.
See All of Our DefinitionsThis report originates from Passport, our Travel research and analysis database.
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