Gaming is expected to remain a popular hobby or pastime for many Swiss consumers over the forecast period. New games and/or console launches (static consoles, but less so hand-held devices, as these are being replaced by mobile devices) are set to keep attention and interest high and create further growth potential.
No major changes are expected within the competitive landscape of video games hardware. The leading brands are likely to maintain their positions, even within AR/VR headsets, which is projected to see a strong slowdown in retail value (constant 2023 prices) growth.
Individuality and personalisation/customisation are likely to remain interesting and intriguing concepts to Swiss gamers over the forecast period. Swiss gamers like to create and customise avatars, landscapes and/or equipment regardless of the game or type of device.
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Understand the latest market trends and future growth opportunities for the Video Games industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Video Games industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Video Games
This is the aggregation of video games hardware and video games software. Electronic/computerised educational toys such as Speak & Spell and LeapFrog are excluded from video games and included under pre-school. Video gaming population refers to the population that played a game at least once in the last 6 months on any covered platform. This includes players who have not spent any money on game purchases or in-game content purchases.
See All of Our DefinitionsThis report originates from Passport, our Video Games research and analysis database.
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