Video Games in the US

June 2025
EUR 1,125
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Overview:

Understand the latest market trends and future growth opportunities for the Video Games industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Video Games industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Video Games in USA report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Video Games in USA?
  • Which are the leading brands in Video Games in USA?
  • How are products distributed in Video Games in USA?
  • How is the rise of e-commerce impacting the retail landscape and traditional outlets?
  • What are the key safety regulations to observe in USA?
  • How has retail disruption following COVID-19 and national lockdown impacted sales?
  • Where is future growth expected to be most dynamic?
  • Is it more important to appeal to children or adults?

Video Games in the US - Category analysis

KEY DATA FINDINGS

Kidult-focused releases, online connectivity, and innovative business models fuelled growth
Chart 1 Key Trends 2024
Video games software drives growth, targeting kidults with key releases
Pokémon capitalises on the card collecting trend; Digimon emulates its approach
Chart 2 Pokémon Reinvents Card Collecting with TCG Pocket Launch in 2024
PlayStation drives cloud gaming via streaming and peripherals
Chart 3 PlayStation Tests Cloud Streaming on PS Portal to Merge Console and Mobile Gaming
Final Fantasy VII remake highlights the complexities of kidult-driven remakes
Chart 4 Analyst Insight
Video games software set to drive growth in video games
Focus on core brands expected to shape video games moving forward
E-sports set to be a growth area along with investment and professionalisation
Indie developers gain ground amid triple-A issues and publisher layoffs
Microsoft shifts focus to try and boost its share of sales
Niantic sells its game studio to Scopely amid market shifts
Big Mode thrives amidst financial pressures and triple-A failures
Digital channels dominate video games retail, particularly software, propelled by subscriptions
Hypermarkets remains an important channel for sales of video games hardware
Digital key resale platforms grow alongside digital distribution

Toys and Games in the US - Industry Overview

Growth driven by kidults, tech innovations and rising cloud gaming
Chart 5 Key Trends 2024
After decline for toys and games in 2023, video games drives growth in 2024
Success of Final Fantasy VII Rebirth and Lego exemplifies growth of the kidult trend
Chart 6 Final Fantasy VII Rebirth: Critically Acclaimed 2024 Sequel Expands Iconic RPG Trilogy
PlayStation pushes cloud gaming via PS Portal and subscription services
Chart 7 Analyst Insight
Video games to lead growth in toys and games
Core brands and media-related releases set to impact the trajectory of toys and games
Community, legacy and innovation set to contribute to growth
Fisher-Price is revitalised and Lego maintains growth in a fragmented landscape
Spin Master acquires Melissa & Doug amidst pre-school market challenges
Fisher-Price and Hasbro reinvigorate core brands amid consumer caution
Chart 8 Fisher-Price Wood Combines Sustainability and Nostalgia with New FSC-Certified Toys
Microsoft’s change of strategy in response to falling sales
E-commerce boom driven by video games software and competitive pricing strategies
Physical retail also remains important, with omnichannel retailing prevalent
Mattel set to open its first theme park, also expanding its retail presence
Chart 9 Real GDP Growth and Inflation 2019-2029
Chart 10 PEST Analysis in the US 2024
Chart 11 Key Insights on Consumers in the US 2024
Chart 12 Consumer Landscape in the US 2024

COUNTRY REPORTS DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Video Games

    • Hand-Held Consoles
    • Static Consoles
    • Gaming Headsets
      • Computer Games (Physical)
      • Console Games (Physical)
      • Computer Games (Digital)
      • Console Games (Digital)
      • Online Games and Subscriptions
      • Mobile Games
        • Console Games (Physical)
        • Console Games (Digital)
        • Computer Games (Physical)
        • Computer Games (Digital)
      • Online Games and Subscriptions
      • Mobile Games
        • Computer Games (Game Sales)
        • Console Games (Game Sales)
        • Online Games and Subscriptions (Game Sales)
        • Mobile Games (Game Sales)
        • Computer Games (In-Game Purchases)
        • Console Games (In-Game Purchases)
        • Online Games and Subscriptions (In-Game Purchases)
        • Mobile Games (In-Game Purchases)

Video Games

This is the aggregation of video games hardware and video games software. Electronic/computerised educational toys such as Speak & Spell and LeapFrog are excluded from video games and included under pre-school. Video gaming population refers to the population that played a game at least once in the last 6 months on any covered platform. This includes players who have not spent any money on game purchases or in-game content purchases.

See all of our definitions
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This report originates from Passport, our Video Games research and analysis database.

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