In 2024, the competitive landscape of video games in Italy remained fairly consolidated, with the top five global companies accounting for 56% share of value sales, which was two percentage points above the Western European average. Concentration remained unchanged over 2019-2024.
Valve's Steam Deck continues to be popular, with sales increasing in 2024, albeit at a slower rate. In late 2024, the company introduced a game-recording feature, allowing players to capture and share gameplay footage with others.
Microsoft is implementing new strategies to maintain relevance among gamers outside of Xbox sales, due to consumers questioning physical devices in favour of mobile and online games. As gaming undergoes a transition from hardware-specific models, Microsoft announced its multiplatform strategy, making first-party titles available across multiple platforms and bringing some games to other consoles.
In 2024, Warner Bros. Games introduced Harry Potter: Quidditch Champions, a multiplatform game available for PlayStation and Xbox consoles, as well as PC (Steam and Epic) for the Digital Standard and Deluxe Editions.
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Understand the latest market trends and future growth opportunities for the Video Games industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Video Games industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Video Games
This is the aggregation of video games hardware and video games software. Electronic/computerised educational toys such as Speak & Spell and LeapFrog are excluded from video games and included under pre-school. Video gaming population refers to the population that played a game at least once in the last 6 months on any covered platform. This includes players who have not spent any money on game purchases or in-game content purchases.
See all of our definitionsThis report originates from Passport, our Video Games research and analysis database.
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