In 2024, video games in Canada is poised for growth, driven by various factors including the anticipated resurgence of AR/VR headsets and the continued popularity of online subscriptions. Major game launches are expected to invigorate sales, with titles like Sand Land, Mario Vs Donkey Kong, Princess Peach: Showtime! and Final Fantasy 7 Rebirth capturing gamers' attention across different platforms.
In the forecast period, the launch of the Nintendo Switch 2 is highly anticipated among gamers in Canada. Although initially planned for 2024, its release was postponed, heightening the anticipation among users of the immensely popular Nintendo Switch, which has been in circulation since 2017.
Canada's e-sports community is flourishing and expected to continue its growth trajectory over the forecast period. With multiple national and regional e-sports organisations and dedicated programmes in universities and colleges, including the CyberGrizzlies Esports Club at Georgian College, the foundation for e-sports development is robust.
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Understand the latest market trends and future growth opportunities for the Video Games industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Video Games
This is the aggregation of video games hardware and video games software. Electronic/computerised educational toys such as Speak & Spell and LeapFrog are excluded from video games and included under pre-school. Video gaming population refers to the population that played a game at least once in the last 6 months on any covered platform. This includes players who have not spent any money on game purchases or in-game content purchases.
See All of Our DefinitionsThis report originates from Passport, our Video Games research and analysis database.
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