In 2024, the competitive landscape of video games in the United Arab Emirates remained fairly fragmented, with the top five global companies accounting for a combined 43% share of value sales, a figure lower than the Middle East and Africa’s average of 47%. Category concentration decreased from 2019 when the top five global companies held 50% value share.
In 2024, Tamatem Games, a Jordan-based mobile game publisher with significant operations in the United Arab Emirates, achieved success by localising globally popular games for Arabic-speaking audiences. The company’s emphasis on culturally appropriate content, support for regional languages, and strategic alliances with international developers facilitated its entry into the rapidly expanding mobile gaming space.
The United Arab Emirates witnessed a notable surge in mergers and acquisitions within video games in 2024, with a marked increase in total deal values. Notable transactions included EQT’s acquisition of Keywords Studios, which is expected to strengthen the latter’s game development services, while Miniclip’s acquisition of Easybrain is intended to further its mobile gaming presence.
In addition to launches in late 2024, video games is gearing up for a series of high-profile releases throughout 2025. Elden Ring: Nightreign, a new cooperative offshoot, is set to introduce roguelike gameplay and a procedurally generated world.
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Understand the latest market trends and future growth opportunities for the Video Games industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Video Games
This is the aggregation of video games hardware and video games software. Electronic/computerised educational toys such as Speak & Spell and LeapFrog are excluded from video games and included under pre-school. Video gaming population refers to the population that played a game at least once in the last 6 months on any covered platform. This includes players who have not spent any money on game purchases or in-game content purchases.
See all of our definitionsThis report originates from Passport, our Video Games research and analysis database.
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