The incorporation of advanced technologies, such as artificial intelligence (AI) and machine learning, into video games is enhancing gameplay interactivity and realism, which is set to attract a broader audience over the forecast period. AI is being used to create more responsive and adaptive gaming environments, which can learn from and react to player behaviour in sophisticated ways, making this style of gaming more immersive and compelling.
Anticipated launches of new generation consoles, or major updates to existing platforms, typically generate a surge in sales activity, as seen with past releases like the PlayStation 5 and Xbox Series X|S. These events often lead to an uptick in both console sales and in the sales of games and accessories compatible with the new hardware.
The evolution of retail channels will continue, with a significant push towards omnichannel strategies that seamlessly integrate online and offline experiences. Physical stores are likely to increasingly serve as showrooms and experiential hubs, where customers can try out new games and equipment, while final purchases may be conducted online.
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Understand the latest market trends and future growth opportunities for the Video Games industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Video Games
This is the aggregation of video games hardware and video games software. Electronic/computerised educational toys such as Speak & Spell and LeapFrog are excluded from video games and included under pre-school. Video gaming population refers to the population that played a game at least once in the last 6 months on any covered platform. This includes players who have not spent any money on game purchases or in-game content purchases.
See All of Our DefinitionsThis report originates from Passport, our Video Games research and analysis database.
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