Butter is expected to return to slow and stable retail current value growth in China in the forecast period. However, as a key ingredient in Western-style cuisine, butter currently has a low penetration rate in the country, and consumer awareness, particularly of premium butter, remains limited.
As health awareness increases amongst Chinese consumers, there is a growing emphasis on the health attributes of various foods, including nutritional content and organic certification. This trend is particularly pronounced amongst consumers in first-tier cities, who are showing greater interest in Western cuisine, including dishes such as salads, steaks, and baked goods.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See All of Our DefinitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
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