In distribution terms, modern grocery retailers supermarkets and hypermarkets will continue to collectively dominate sales of butter and spreads in Estonia, thanks to their ability to offer a wide range of products across the price spectrum, including private label lines. Nevertheless, e-commerce is expected to also gain ground, albeit from a low base, while discounters will benefit from the increasing popularity of private label lines, which local consumers value as they offer an excellent price-to-quality ratio.
Overall, butter and spreads will register moderate current value growth over the forecast period, but volume sales will likely see some decline as category performance is hampered by the dwindling popularity of cooking fats, and margarines and spreads, which are considered by many local consumers to be unhealthy sources of trans fats. Butter, on the other hand, will register some volume growth, as its versatility, perceived healthier positioning and reputation as a staple foodstuff will support sales.
Over the forecast period, butter and spreads will also be hampered by category maturity. Players will attempt to boost current value sales by launching products with health and wellness positioning and clearly defined functional and fortified offerings.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See all of our definitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
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