The market for butter and spreads in Saudi Arabia is poised for continued growth over the forecast period in retail volume terms. These products are considered staples by most consumers, and with workforce participation increasing, thanks to increasing employment opportunities for Saudi nationals, especially women, this will have a positive impact on household spending.
The health and wellness trend is expected to continue shaping preferences in the butter and spreads market over the forecast period, especially among younger consumers who tend to have healthier eating habits than older generations. This represents a potentially significant threat to sales of traditional butter and spreads as consumers increasingly opt for alternative cooking ingredients perceived as healthier, such as olive oil.
Private labels are set to significantly increase their presence in the butter and spreads market over the forecast period. Retailers such as Al Othaim, Panda, and Carrefour are broadening their private label offerings by introducing a diverse array of options, including both traditional and innovative products.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See All of Our DefinitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
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