During the forecast period, the market for butter and spreads in Italy is predicted to see only marginal annual increments in retail volume terms. However, butter will see a gradually improving performance, as manufacturers focus on more health and wellness-oriented options to stimulate interest among consumers.
Retail volume sales of margarine and spreads are projected to continue to fall over the forecast period as consumers look towards more healthy, less processed and environmentally-friendly products. Nonetheless, some innovation is anticipated, as players try to reduce the use of hydrogenated fats.
Sustainability has emerged as a crucial focus for butter companies, as consumers become increasingly aware of the environmental impact of their purchases. Companies are now prioritising the use of sustainably sourced ingredients, reducing carbon emissions, and adopting eco-friendly production practices.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See all of our definitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
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