The Kerrygold brand (Ornua) is tipped to maintain its success over the forecast period, having established a presence both domestically and internationally. In response to this sustained demand, the player has completed its expansion of its Kerrygold Park production facility.
Consumers are increasingly seeking variety and premium quality in their dietary choices, which opens up opportunities for players across dairy. Innovation in product offerings is a key trend, with brands introducing butter blends that incorporate unique ingredients like truffle and garlic, thus, to cater to consumers seeking gourmet options.
Butter will maintain demand over the forecast period, sustained by its natural and premium positioning, and benefitting from strong local production. Also, clean eating trends tend to favour butter over processed margarines and spreads and cooking oils.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See All of Our DefinitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
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