In recent years, private label share has grown significantly in both margarine and butter. Private label butter now holds over 45% of value share in the face of inflationary conditions, which have driven consumers to seek out more affordable alternatives.
Reduced-fat margarines like Delma Light and reduced-salt margarines are expected to witness significant growth in the years ahead. This shift is due to price differences, with reduced-fat margarines typically positioned at a lower unit price than traditional ones.
The growing popularity and attention of plant-based diets has provided a boost to volume sales of margarines in Hungary. Margarine consumption also typically rises when the price of butter and other animal-derived fats increases.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See all of our definitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
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