Retail e-commerce is to continue growing at a steady rate over the forecast period in Belgium. Development and innovation is expected to revolve around strong use of AI-based technology (for example the AI fashion assistant launched by Zalando).
Chinese pure e-commerce players are expected to continue winning shares within e-commerce in several Western European countries over the forecast period, including Belgium. The rapid development of players such as Temu and Shein will likely force e-commerce giants such as Amazon and Bol.
As the sustainability trend grows in relevance and popularity in Belgium, the second-hand market has become more significant in terms of e-commerce, especially when it comes to apparel. However, this trend is set to develop in other non-grocery categories too.
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Understand the latest market trends and future growth opportunities for the Retail E-Commerce industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail E-Commerce industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail E-Commerce
Online sales of new and used goods to the public from a business for personal or household consumption. This figure includes those purchases made via online marketplaces, assuming it is a business-to-consumer purchase. This figure includes the purchase of mobile apps, games, in-app purchases and downloaded versions of recorded music, film, video games, books, journals and magazines. Note: The streaming versions of these media types, which are not tracked in Retailing, are captured in Streaming Services E-Commerce. Goods purchased via quick-delivery services, such as Amazon Prime, are captured here, whereas the subscription fee for such a service is captured in Other E-Commerce. Retail purchases made via hyperlocal or third-party delivery platforms are also included here, while the delivery fees associated with such services are included in Other E-Commerce. This category excludes the following industries and channels: • Specialist retailers of motor vehicles; motorcycles, vehicle parts and fuel • The rental, hire and leasing of products • Wholesalers, cash and carry outlets • Consumer-to-consumer transactions • Informal retail which is not declared to tax authorities
See all of our definitionsThis report originates from Passport, our Retail E-Commerce research and analysis database.
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