While e-commerce in Bulgaria is expected to continue growing over the forecast period, the pace of expansion will be more moderate compared to the rapid acceleration seen during the pandemic years. Despite this, the sector still has significant room for growth, particularly as Bulgaria remains one of the countries in the European Union with the lowest percentage of consumers shopping online.
Grocery e-commerce currently accounts for only a small fraction of total online retail sales in Bulgaria, but it is expected to experience strong growth over the forecast period. Consumer interest in online grocery shopping is rising, and more retailers are recognising the need to offer digital shopping options to stay competitive.
As e-commerce continues to grow, retailers will need to prioritise logistics and distribution efficiency to remain competitive. Companies are increasingly setting aside space and resources to develop dedicated distribution centres and regional pick-up points.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Retail E-Commerce industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail E-Commerce industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail E-Commerce
Online sales of new and used goods to the public from a business for personal or household consumption. This figure includes those purchases made via online marketplaces, assuming it is a business-to-consumer purchase. This figure includes the purchase of mobile apps, games, in-app purchases and downloaded versions of recorded music, film, video games, books, journals and magazines. Note: The streaming versions of these media types, which are not tracked in Retailing, are captured in Streaming Services E-Commerce. Goods purchased via quick-delivery services, such as Amazon Prime, are captured here, whereas the subscription fee for such a service is captured in Other E-Commerce. Retail purchases made via hyperlocal or third-party delivery platforms are also included here, while the delivery fees associated with such services are included in Other E-Commerce. This category excludes the following industries and channels: • Specialist retailers of motor vehicles; motorcycles, vehicle parts and fuel • The rental, hire and leasing of products • Wholesalers, cash and carry outlets • Consumer-to-consumer transactions • Informal retail which is not declared to tax authorities
See all of our definitionsThis report originates from Passport, our Retail E-Commerce research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!