Polish e-commerce has positive development prospects ahead, despite macroeconomic challenges and growing competition. Changing consumer needs, the development of m-commerce and investments in new technologies will be key factors driving the growth of this channel.
In October 2024, the owner of the platform, Alibaba International Digital Commerce Group, announced that Polish companies can join sellers on AliExpress and promised attractive terms of cooperation. For many Polish entities, this means an opportunity to enter the global e-commerce market.
The forecast period will see e-grocery grow in Poland. The driving factor will be improving customer experience by all market participants.
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Understand the latest market trends and future growth opportunities for the Retail E-Commerce industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Retail E-Commerce
Online sales of new and used goods to the public from a business for personal or household consumption. This figure includes those purchases made via online marketplaces, assuming it is a business-to-consumer purchase. This figure includes the purchase of mobile apps, games, in-app purchases and downloaded versions of recorded music, film, video games, books, journals and magazines. Note: The streaming versions of these media types, which are not tracked in Retailing, are captured in Streaming Services E-Commerce. Goods purchased via quick-delivery services, such as Amazon Prime, are captured here, whereas the subscription fee for such a service is captured in Other E-Commerce. Retail purchases made via hyperlocal or third-party delivery platforms are also included here, while the delivery fees associated with such services are included in Other E-Commerce. This category excludes the following industries and channels: • Specialist retailers of motor vehicles; motorcycles, vehicle parts and fuel • The rental, hire and leasing of products • Wholesalers, cash and carry outlets • Consumer-to-consumer transactions • Informal retail which is not declared to tax authorities
See all of our definitionsThis report originates from Passport, our Retail E-Commerce research and analysis database.
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