Retail e-commerce in Canada is projected to see further healthy value (constant 2024 prices) sales growth over the forecast period. As in physical retail categories, key trends at the end of the review period are expected to continue to inform and shape the development of retail e-commerce in the short to medium term.
Fast fashion online platforms like Shein and e-commerce specialists in more niche areas, such as Lululemon.com for athleisure and Wayfair for home furnishings, are expected to see sustained growth opportunities in the short to medium term.
As in physical retailing, sustainability is predicted to become an increasingly influential factor in e-commerce choices, particularly among younger, environmentally-conscious consumers. Retailers like Ikea and Well.
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Understand the latest market trends and future growth opportunities for the Retail E-Commerce industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Retail E-Commerce
Online sales of new and used goods to the public from a business for personal or household consumption. This figure includes those purchases made via online marketplaces, assuming it is a business-to-consumer purchase. This figure includes the purchase of mobile apps, games, in-app purchases and downloaded versions of recorded music, film, video games, books, journals and magazines. Note: The streaming versions of these media types, which are not tracked in Retailing, are captured in Streaming Services E-Commerce. Goods purchased via quick-delivery services, such as Amazon Prime, are captured here, whereas the subscription fee for such a service is captured in Other E-Commerce. Retail purchases made via hyperlocal or third-party delivery platforms are also included here, while the delivery fees associated with such services are included in Other E-Commerce. This category excludes the following industries and channels: • Specialist retailers of motor vehicles; motorcycles, vehicle parts and fuel • The rental, hire and leasing of products • Wholesalers, cash and carry outlets • Consumer-to-consumer transactions • Informal retail which is not declared to tax authorities
See all of our definitionsThis report originates from Passport, our Retail E-Commerce research and analysis database.
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