Over the forecast period retail e-commerce in Italy is expected to continue growing at a strong pace in value terms (at constant 2024 prices). Marketplace e-commerce is expected to take an increasingly large share of the market, followed by the bigger categories such as apparel and footwear specialists, home product specialists, and leisure and personal good specialists e-commerce.
Marketplace e-commerce was the largest channel within retail e-commerce in 2024 and it is expected to maintain this position over the forecast period. Marketplace e-commerce is expected to see strong growth, mostly thanks to the continued growth of giants such as Amazon and eBay.
Over the forecast period it is expected that an increasing number of e-commerce merchants in Italy will be open to experimenting with cutting-edge technologies capable of improving consumer relations activities and optimising back-end processes. Artificial Intelligence (AI) will likely be adopted in all phases of the purchasing process, from the promotion and management of marketing campaigns to the research and presentation of products, from logistics to payment security, up to back-end activities, with the aim of increasing efficiency, personalising the user experience and optimising business processes.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Retail E-Commerce industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail E-Commerce industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail E-Commerce
Online sales of new and used goods to the public from a business for personal or household consumption. This figure includes those purchases made via online marketplaces, assuming it is a business-to-consumer purchase. This figure includes the purchase of mobile apps, games, in-app purchases and downloaded versions of recorded music, film, video games, books, journals and magazines. Note: The streaming versions of these media types, which are not tracked in Retailing, are captured in Streaming Services E-Commerce. Goods purchased via quick-delivery services, such as Amazon Prime, are captured here, whereas the subscription fee for such a service is captured in Other E-Commerce. Retail purchases made via hyperlocal or third-party delivery platforms are also included here, while the delivery fees associated with such services are included in Other E-Commerce. This category excludes the following industries and channels: • Specialist retailers of motor vehicles; motorcycles, vehicle parts and fuel • The rental, hire and leasing of products • Wholesalers, cash and carry outlets • Consumer-to-consumer transactions • Informal retail which is not declared to tax authorities
See all of our definitionsThis report originates from Passport, our Retail E-Commerce research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!