Retail e-commerce is set to continue to record strong and steady retail value (constant 2024 prices) growth over the forecast period, although year-on-year growth rates are unlikely to see a repeat of the dynamic COVID-19 period rises. Nonetheless, retail e-commerce is almost certain to remain highly appealing to Malaysians, as they search for convenience and attractive special offers and deals, via opportunities like discounts and price promotions.
TikTok Shop benefited from the hosting of a TikTok Shop Summit, aimed at empowering local micro, small and medium enterprises (MSMEs) and local brands. The summit unveiled key updates that could shape the prospects of online shopping for sellers.
The competition is set to remain intense in the e-commerce space amidst low entry barriers and constantly expanding arrays of online stores and platforms. In terms of online marketplaces, the two main rivals, Shopee and Lazada, are set to launch marketing and promotional events to attract more traffic to their respective platforms as they look to gain market share.
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Understand the latest market trends and future growth opportunities for the Retail E-Commerce industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail E-Commerce industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail E-Commerce
Online sales of new and used goods to the public from a business for personal or household consumption. This figure includes those purchases made via online marketplaces, assuming it is a business-to-consumer purchase. This figure includes the purchase of mobile apps, games, in-app purchases and downloaded versions of recorded music, film, video games, books, journals and magazines. Note: The streaming versions of these media types, which are not tracked in Retailing, are captured in Streaming Services E-Commerce. Goods purchased via quick-delivery services, such as Amazon Prime, are captured here, whereas the subscription fee for such a service is captured in Other E-Commerce. Retail purchases made via hyperlocal or third-party delivery platforms are also included here, while the delivery fees associated with such services are included in Other E-Commerce. This category excludes the following industries and channels: • Specialist retailers of motor vehicles; motorcycles, vehicle parts and fuel • The rental, hire and leasing of products • Wholesalers, cash and carry outlets • Consumer-to-consumer transactions • Informal retail which is not declared to tax authorities
See all of our definitionsThis report originates from Passport, our Retail E-Commerce research and analysis database.
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